This is the final part of the series, ‘Getting Started the Right Way in Internet Marketing’. This article will focus on one very important part of off-page SEO namely linking.
The previous article was all about backlinking. The more backlinks coming from reputable sites and blogs pointing to your website the higher will be your site’s search engine ranking. The coveted target is to get your website listed on the first page of Google, preferably in the number 1 spot (it is said the number 1 spot on Google for any keyword receives on average 41% of all the traffic).
Steady backlink building will gradually push your website up the rankings. But there is a way to speed the process up.
Do more than just build backlinks from reputable sites and blogs pointing to your website. Make these reputable sites and blogs point to each other also. Suppose you wish to target the keyword, ‘Betta fish diseases’.
You can build web 2.0 properties like Squidoo, Hubpages, Blogger, WordPress and Weebly sites with articles containing the anchor text ‘Betta fish diseases’ hyperlinked to point back to your website.
To increase the ‘link juice’ of these links, have articles within each web 2.0 property point to another web 2.0 property also. For instance, the Squidoo lens could have a link pointing to the Weebly site (besides pointing back to your site). The Weebly site (which also points back to your site) has a link pointing to the Hubpages hub. Then the hub points to your website as well as back to the Squidoo lens. This is called a link wheel.
Each keyword you target should have its own link wheel with links pointing back to the web page on your website where you have an article with the targeted keyword as the title. Each web 2.0 property is like a spoke in the link wheel. And the more spokes you have the more ‘link juice’ goes back to your website.
The most powerful effect of the link wheel is that it connects each of your web 2.0 properties with each other and each one back to your website. Then when the search engine spider finds one of these web 2.0 properties, it will be led to the next one and the one after that and so on. Building link wheels is a powerful way to boost your search engine rankings because the spiders find your site easily with all the links leading it from one site to another and eventually back to yours.
That concludes the 9-part series on ‘Getting Started the Right Way in Internet Marketing’. Now all that is left is for you to take action by applying each of the ten parts one by one.