Month: January 2011

Internet Marketing Nashua NH – Getting Started Guide 3

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Now that you have got a product, the next logical step would be to sell it. Here’s where many newbie Internet marketers get it wrong.

The biggest mistake you can make is to set up a website, write about your ebook on the website and expect people to visit your website in droves and buy your ebook. It does not work that way. In other words, if you think you can ‘create it and they will come’, you are mistaken. Even with targeted keywords, great website design and a killer product, hardly anyone will find your website if you do not promote it.

So there are a few more steps to take before you will see your first sale.

Firstly, you need to design your website. In the past, you could get by with a simple two page website – a sales letter and a thank you or download page. As recently as 4 years ago, such simple websites would still get ranked by Google. Actually 4 years is a long time in Internet marketing and a lot has happened since then. The most significant development was the Google Slap.

The Google Slap is the term used to mean that Google now wants your website to contain quality content and not just a sales pitch. These days, if you just put up a 2 page website without good content, Google will not rank it well. In other words, you will find your website in page 1,245 in Google’s search results or something like that.

So when you design your website, you have to make sure that it has more than just a sales page. There are many ways to design a website and each person has his or her own preference. A good practice would be to make your website have at least 8 pages – a home page, a sales page, a blog, a thank you or download page, a privacy policy, a disclaimer (especially if your product is connected with making money), a contact page and an about us page.

Briefly, a home page would contain a welcome message and an introduction to your website. It should also contain an opt-in box where you collect the names and emails of visitors so that you can build your list. To incentivize visitors to give you their names and emails, you need to provide a freebie like a short report, video, audio or a newsletter. Make your freebie connected to your niche topic.

A blog would contain the latest news in your niche, interesting articles or your personal teaching on your niche. Many Internet marketers and webmasters put their blog in a separate directory on their website. That means the blog URL would be http://www.stevedangelo.com/blog. Alternatively, you could purchase another domain with the same domain name but different extension as your blog. Then you could link your blog to your main website. This gives your main website added ‘link juice’ in Google’s eyes.

‘Link juice’ is the term referring to how many links are pointing to your website. The more links you have, the better it is for your website. You need both external and internal links for your website. External links are other websites linking to yours and internal links are internal pages of your website that link to each other.

All the other pages of your website are self-explanatory. Once you have your website up, the next thing you want to do is promote it. That will be covered in the next article.

Internet marketing Nashua NH – Get Started Guide 2

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Now that you have identified your target market and gathered your 10 or so long tail keywords, it’s time to create your product. Product creation may take you anywhere from one day to two weeks so during this period, it is wise to put some other steps into action also. Here are 2 things you should do simultaneously with product creation.

First, you should register a domain name. Go to godaddy.com. Choose one with your long tail keyword inside. If the exact long tail keyword has already been taken, try adding another word that makes it attractive, such as ‘best’, ‘tips’, ‘online’, ‘center’ etc. For example ‘organic farming’ can become ‘organicfarmingtips’.

As for the extension to choose, go for a .com if possible. If that has been taken for the domain name you want, take either a .net or .org. The next best option other than these three would be a .biz or .info. These are the common ones considered to be search engine friendly.

The reason why you should register a domain name now is that it takes 24-48 hours to propagate, and you will only be able to upload content into that domain after it has propagated. So by registering a domain name while you work on product creation, you save time.

The second thing you should do while creating your product is join relevant forums in your niche. Every niche has forums where people interested in their niche hang out. To find these forums, type the name of your niche followed by the word ‘forum’ (without quotes) at the end into Google’s search engine. So, for organic farming, it would be ‘organic farming forums’. Join at least 4 forums.

Joining a forum is easy. Just go to the sign up page and fill up the required fields. Every forum allows you to insert a signature. Here’s where you should put your website URL with some catchy statement. If your website has not been set up yet, you can add your signature later.

It’s important to join forums as soon as possible because it takes time to build relationships. So post anything you want into these forums everyday (take 30 minutes a day). If you aren’t very knowledgeable in that niche, just post intelligent questions. The more posts you make, the better your standing in the forum. The relationships you make in these forums will be very valuable to you when your product is ready.

Another important thing to do while at forums is to look for the most frequently asked questions and most common problems faced by the members in the forums. Take note of these because you want to include these into your product.

Now for product creation. The easiest way to create your product is to go to Amazon and type in the main keyword for your niche. Amazon will probably produce a list of books on that topic. Find one you like and look into the contents page. Copy the contents page and re-write the chapter titles the best you can. Also include the questions and problems that you found in the forums into the chapters.

The fastest way to produce your product is to outsource it. Go to elance.com or guru.com and post a job for a researcher to research the list of chapters you have compiled. This person only has to cut and paste information from various sources according to the chapters you give him. It should not take more than 2 or 3 days.

Once you get the research back, look for a writer to re-write the research materials into an ebook of 80 to 100 pages in length. This should take no longer than a week. You can find good writers from the Philippines who work at cheap rates. Be prepared to pay about $100 for the researcher and $200 for the writer.

So in about 10 days you should have your product ready. Now you need a designer to design your ebook cover and website. What to do from here onwards will be covered in the next article.

Internet Marketing Nashua NH- Get Started Guide 1

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There are many ways to make a living online. But no matter which route you choose, it all begins with market research. You have to find a group of buyers who have a common problem or need. Then all you need to do is sell them things that solve the problem or meet the need.

Market research can be divided into two parts – finding a profitable niche and finding long tail keywords within that niche. The good news is that there are many free tools available to do this. Some of the best tools are provided by Google itself. So the first thing to do is sign up for an account with Google. Once you have done that, go to Google’s keyword tool . Type in the words ‘buy, purchase, order, get’ (without quotation marks) into the search field. The sktool will list out 800 words or terms that contain these buying keywords together with other useful data like level of competition, searches per month etc. All you have to do is choose the term that you feel is most suitable for yourself, preferably one that has at least 2,500 searches per month.

You’ll see categories on the left of your screen for niche ideas. Pick your niche or category and then it will automatically search the term that you have chosen and produce the relevant data . Scroll down to the bottom part of the page and you will see other related search terms. Take note of all the related search terms that you find.

Now you would have about 10 buying keyword terms in a particular niche. This basically indicates that there are people searching for information to solve a problem or meet a need in this niche. Next, you should investigate further into how big a market this niche is and get more keyword ideas.

Go to amazon.com, ebay.com, magazines.com and clickbank.com. Put the main keyword of the niche into the search field and see if there are products that are listed in these websites within this niche. Chances are you will find products in all these websites pertaining to your niche. Briefly review some of the products for ideas – both keyword ideas and product ideas. The next step is to find long tail keywords.

To do this, go to Google’s external keyword tool . Type in your 10 keywords and it will generate a list of related keywords. Take note of the keyword phrases with at least 3 words in them (long tail keywords) and that produce at least 2,500 searches per month.

Now go to the Google search engine at www.google.com and type in the main keyword in quotation marks. As you are typing, Google will give you related search terms. Take note of the long tail keywords. Once you hit the search button, Google will list out all the websites related to your keyword (this is called the SERP or Search Engine Results Page). Take note of the number of websites listed (it is listed at the top right hand corner of the page). You are aiming for keywords with a maximum of 1,000,000 websites. If it is significantly higher than 1 million, then the keyword is too competitive. Do the same thing with each of the keywords that you have and choose those which have less than 1 million competing websites.

For each of the keywords you type into Google, look at the bottom of the SERP and you will find more suggested related keywords. Click on them and you will find even more keywords. Drill down into the keywords as deeply as you can until you find long tail keywords with less than 1 million competing websites.

If you have done your market research well enough, you will now have identified a niche with ready buyers and the long tail keywords (about 10 will do) they use to search in the search engine for information on a product to buy. The next step would be Product Research and Creation which will be covered in the next article.