The biggest mistake you can make is to set up a website, write about your ebook on the website and expect people to visit your website in droves and buy your ebook. It does not work that way. In other words, if you think you can ‘create it and they will come’, you are mistaken. Even with targeted keywords, great website design and a killer product, hardly anyone will find your website if you do not promote it.
So there are a few more steps to take before you will see your first sale.
Firstly, you need to design your website. In the past, you could get by with a simple two page website – a sales letter and a thank you or download page. As recently as 4 years ago, such simple websites would still get ranked by Google. Actually 4 years is a long time in Internet marketing and a lot has happened since then. The most significant development was the Google Slap.
The Google Slap is the term used to mean that Google now wants your website to contain quality content and not just a sales pitch. These days, if you just put up a 2 page website without good content, Google will not rank it well. In other words, you will find your website in page 1,245 in Google’s search results or something like that.
Briefly, a home page would contain a welcome message and an introduction to your website. It should also contain an opt-in box where you collect the names and emails of visitors so that you can build your list. To incentivize visitors to give you their names and emails, you need to provide a freebie like a short report, video, audio or a newsletter. Make your freebie connected to your niche topic.
A blog would contain the latest news in your niche, interesting articles or your personal teaching on your niche. Many Internet marketers and webmasters put their blog in a separate directory on their website. That means the blog URL would be http://www.stevedangelo.com/blog. Alternatively, you could purchase another domain with the same domain name but different extension as your blog. Then you could link your blog to your main website. This gives your main website added ‘link juice’ in Google’s eyes.
‘Link juice’ is the term referring to how many links are pointing to your website. The more links you have, the better it is for your website. You need both external and internal links for your website. External links are other websites linking to yours and internal links are internal pages of your website that link to each other.
All the other pages of your website are self-explanatory. Once you have your website up, the next thing you want to do is promote it. That will be covered in the next article.