Small business internet marketing is such a significant topic today. Virtually all large companies have now switched all their marketing focus (and budget) to the internet. The same techniques can totally transform the fortunes of small businesses, many of which are struggling in the recession.
The traditional methods of marketing such as Yellow Pages and newspaper ads just don’t bring the results that they did just a few years ago. It used to be essential to be in the yellow pages. Not any more. In fact you may well be wasting your money entirely. Last time I put a decent size ad in yellow pages, we didn’t have a single response. Not one. Over a whole year. The same applies to brochures and flyers – when did you last get a decent response from any of those? People just get so much junk mail these days, it all goes straight in the bin.
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