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Internet Marketing Nashua NH – Getting Started Guide 4

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Now that you have your product ready and your website set up, it
gets more exciting because it is time to promote your website.
In other words, it is time for traffic generation. There are
literally tons of ways to drive traffic to your website. But
broadly, they can be divided into two main kinds of traffic
generation. You can either pay for it or get it free.

There are pros and cons to both ways. Obviously, the paid
traffic generation methods cost money but on the positive side,
they get you fast and often targeted results. On the other hand,
the free traffic generation methods do not cost money but on the
negative side, they are generally slower and may not produce much
targeted traffic.

There is no silver bullet when it comes to traffic generation.
Every method works to some extent, so you need to choose which
ones suit you the best. But generally, traffic generation is a
numbers game. This means the more you do it, the better results
you get in the long run.

If you can afford it, it’s better to start promoting your website
with paid traffic methods. This includes Google Adwords, Yahoo
Search and Bing Adcenter. These three major search engines work
roughly the same way. You design your advertisement according to
the search engine’s specifications and specify certain parameters
like the countries you want to advertise in and the dollar limit
on advertising you want to spend in one day. Generally, you are
billed for the number of clicks on your advertisement. Each
click brings the searcher to your website where they are
presented with your product. Some will buy and then you profit.

As you can tell, there is a danger of losing a lot of money in
these paid advertising methods when lots of people click but no
one buys. To reduce the possibility of this happening, there are
two things to do. Firstly, put your long tail keywords into your
advertisement. This ensures targeted visitors going to your
website. A targeted visitor is one who has been looking for a
solution to his problem that your product gives. Such a visitor
to your website is much more likely to buy your product than a
less targeted visitor.

Secondly, avoid advertising in certain countries known to have
lots of browsers but not many buyers. Two of such countries are
India and the Philippines. Chances are, you will get lots of
clicks from these countries but few sales.

Besides text ads, you can also make image ads on the paid
advertising networks of the search engines. Image advertisements
consist of banners of certain sizes specified by the search
engines. Image ads are not as popular as text ads so that makes
it generally cheaper. But they work fine and are certainly worth
a try.

The reason it is better to go for paid traffic generation methods
first is because with paid advertising, you can get quick
results. You also can determine which keywords produce good ROI.
Once you have carried out paid advertising for a few weeks, you
can switch to free advertising using the same keywords that have
produced good results for you.

Free traffic generation methods will be the topic for the next
article.

Internet marketing Nashua NH – Get Started Guide 2

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Now that you have identified your target market and gathered your 10 or so long tail keywords, it’s time to create your product. Product creation may take you anywhere from one day to two weeks so during this period, it is wise to put some other steps into action also. Here are 2 things you should do simultaneously with product creation.

First, you should register a domain name. Go to godaddy.com. Choose one with your long tail keyword inside. If the exact long tail keyword has already been taken, try adding another word that makes it attractive, such as ‘best’, ‘tips’, ‘online’, ‘center’ etc. For example ‘organic farming’ can become ‘organicfarmingtips’.

As for the extension to choose, go for a .com if possible. If that has been taken for the domain name you want, take either a .net or .org. The next best option other than these three would be a .biz or .info. These are the common ones considered to be search engine friendly.

The reason why you should register a domain name now is that it takes 24-48 hours to propagate, and you will only be able to upload content into that domain after it has propagated. So by registering a domain name while you work on product creation, you save time.

The second thing you should do while creating your product is join relevant forums in your niche. Every niche has forums where people interested in their niche hang out. To find these forums, type the name of your niche followed by the word ‘forum’ (without quotes) at the end into Google’s search engine. So, for organic farming, it would be ‘organic farming forums’. Join at least 4 forums.

Joining a forum is easy. Just go to the sign up page and fill up the required fields. Every forum allows you to insert a signature. Here’s where you should put your website URL with some catchy statement. If your website has not been set up yet, you can add your signature later.

It’s important to join forums as soon as possible because it takes time to build relationships. So post anything you want into these forums everyday (take 30 minutes a day). If you aren’t very knowledgeable in that niche, just post intelligent questions. The more posts you make, the better your standing in the forum. The relationships you make in these forums will be very valuable to you when your product is ready.

Another important thing to do while at forums is to look for the most frequently asked questions and most common problems faced by the members in the forums. Take note of these because you want to include these into your product.

Now for product creation. The easiest way to create your product is to go to Amazon and type in the main keyword for your niche. Amazon will probably produce a list of books on that topic. Find one you like and look into the contents page. Copy the contents page and re-write the chapter titles the best you can. Also include the questions and problems that you found in the forums into the chapters.

The fastest way to produce your product is to outsource it. Go to elance.com or guru.com and post a job for a researcher to research the list of chapters you have compiled. This person only has to cut and paste information from various sources according to the chapters you give him. It should not take more than 2 or 3 days.

Once you get the research back, look for a writer to re-write the research materials into an ebook of 80 to 100 pages in length. This should take no longer than a week. You can find good writers from the Philippines who work at cheap rates. Be prepared to pay about $100 for the researcher and $200 for the writer.

So in about 10 days you should have your product ready. Now you need a designer to design your ebook cover and website. What to do from here onwards will be covered in the next article.

Internet Marketing Nashua NH- Get Started Guide 1

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There are many ways to make a living online. But no matter which route you choose, it all begins with market research. You have to find a group of buyers who have a common problem or need. Then all you need to do is sell them things that solve the problem or meet the need.

Market research can be divided into two parts – finding a profitable niche and finding long tail keywords within that niche. The good news is that there are many free tools available to do this. Some of the best tools are provided by Google itself. So the first thing to do is sign up for an account with Google. Once you have done that, go to Google’s keyword tool . Type in the words ‘buy, purchase, order, get’ (without quotation marks) into the search field. The sktool will list out 800 words or terms that contain these buying keywords together with other useful data like level of competition, searches per month etc. All you have to do is choose the term that you feel is most suitable for yourself, preferably one that has at least 2,500 searches per month.

You’ll see categories on the left of your screen for niche ideas. Pick your niche or category and then it will automatically search the term that you have chosen and produce the relevant data . Scroll down to the bottom part of the page and you will see other related search terms. Take note of all the related search terms that you find.

Now you would have about 10 buying keyword terms in a particular niche. This basically indicates that there are people searching for information to solve a problem or meet a need in this niche. Next, you should investigate further into how big a market this niche is and get more keyword ideas.

Go to amazon.com, ebay.com, magazines.com and clickbank.com. Put the main keyword of the niche into the search field and see if there are products that are listed in these websites within this niche. Chances are you will find products in all these websites pertaining to your niche. Briefly review some of the products for ideas – both keyword ideas and product ideas. The next step is to find long tail keywords.

To do this, go to Google’s external keyword tool . Type in your 10 keywords and it will generate a list of related keywords. Take note of the keyword phrases with at least 3 words in them (long tail keywords) and that produce at least 2,500 searches per month.

Now go to the Google search engine at www.google.com and type in the main keyword in quotation marks. As you are typing, Google will give you related search terms. Take note of the long tail keywords. Once you hit the search button, Google will list out all the websites related to your keyword (this is called the SERP or Search Engine Results Page). Take note of the number of websites listed (it is listed at the top right hand corner of the page). You are aiming for keywords with a maximum of 1,000,000 websites. If it is significantly higher than 1 million, then the keyword is too competitive. Do the same thing with each of the keywords that you have and choose those which have less than 1 million competing websites.

For each of the keywords you type into Google, look at the bottom of the SERP and you will find more suggested related keywords. Click on them and you will find even more keywords. Drill down into the keywords as deeply as you can until you find long tail keywords with less than 1 million competing websites.

If you have done your market research well enough, you will now have identified a niche with ready buyers and the long tail keywords (about 10 will do) they use to search in the search engine for information on a product to buy. The next step would be Product Research and Creation which will be covered in the next article.

Small Business Online Marketing

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A Mentor of mine Jason Drohn just sent me  this Mashable post that I thought
you’d like:
 
 
It’s all about the state of affairs online for small
businesses.
 
Two takeaways…
 
Stats are awesome for talking to clients.  
 
So, the fact that 13% of respondents are planning
on upping their social media marketing budgets is
nice to have in your back pocket…
 
Also, this little post is going to give you a roadmap of
things you can talk to clients about…  
 
Websites.  Direct mail.  Email marketing.  
Social media.
 
All hot button topics for the coming year.
 

Local Search Marketing – Internet marketing Coaching

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Learning IM can be challenging and some have time to learn on a tight budget while other have money to spend and  no time to learn. With that in mind I put together a program I feel falls in the middle somewhere to help you to learn internet marketing strategies with some help and eventually you’ll be able to handle all of your campaigns on your own with little consultation.

 Visit my  Internet marketing / Local search marketing Coaching page on my main site. Head over to www.stevedangelo.com/coaching for more info.

Building Your Own Online Business

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Building your own online business can and probably will have all the same trials and tribulations that building any kind of business will have. Before you even start you need to figure out whether you’re going to sell other peoples products (Affiliate Marketing) or sell a product or products that you create. An example would be those of you who make crafts or some kind of physical goods. An example of affiliate marketing would be either digital products such as software to be downloaded or ebooks etc. Also selling for Amazon as an affiliate etc.

Once you decide the direction to go then you need to set up your plan.
In either situation you should get your own:
—– Website/Blogsite
—– Hosting
—– Autoresponder
—– Learn some SEO
—– Learn Link Strategy
—– Learn how to write articles
—– Learn PPC
Affiliate Networks such as Click Bank are great for downloadable products.
There are many products to promote there. Another would be Commision Junction.
If you have your own product you’ll need to set up a site to sell with shopping cart capabilities.

The key to all of this is being able to get traffic to your site once you’re all set up.
Learning some SEO(search engine optimization) will go along way in getting traffic to
your site. Feel free to sign up for “GEEK FREE SEO” if you would like a copy.

All the training you need to Build Your Own Online Business can be found here. It’s an investment in your business.

Head on over to my Business Building Page for a Video Series I will be doing on just that !
I will be updating that page regularly with new videos as soon as I get them done.

Online Business Opportunity???

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How many Online Business Opportunities have you checked out only to be disappointed and even more confused about online business. Honestly, I’m one of those who opted in to alot of lists and tried many “opportunities” only to be kicking myself in the you know what for getting caught in the “get rich quick net”.

You know that net that is full of the people who want some magic potion to make them an internet marketer. You know that net that sucks you in with “you can be making $500 dollars a day by next week”.

You know the net that scoops you up with “all you need is 10 minutes a day to push a few buttons and you’ll be able to quit you day job” HA HA Jokes on you (and me for awhile)! Doing business online starts with education. Then once you know enough not to get burnt by the next “great offer”, then you can start to accumulate some products to help with your marketing efforts.

Education is first and foremost in the process. Once you have a good foundation, you start taking action on some of the things you have learned. Whether you want to sell your own product online, be an affiliate marketer, be a web developer, learn PPC, Learn email marketing, Learn how to drive traffic to a website, Learn how search engines work, Whatever it is in the area of online business you really should start with education.

If you want to seriously make money online then you need to realize it’s going to take effort on your part along with patience. If you have alot of time on your hands there are many ways to find information free to help with the learning process. If you don’t have that much time I’ll introduce you to an online university that will teach you all you need to know to succeed.

Click here to check out what I believe to be the best place online to teach you how to start a profitable online business. What is an education worth if it can give you all you need to succeed? I will have many free resources available on this site but if you are on the fast track to success check out the training that I am continually accessing to futher my knowlege! Click Here!