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Internet Marketing Nashua NH – Getting Started Guide 3

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Now that you have got a product, the next logical step would be to sell it. Here’s where many newbie Internet marketers get it wrong.

The biggest mistake you can make is to set up a website, write about your ebook on the website and expect people to visit your website in droves and buy your ebook. It does not work that way. In other words, if you think you can ‘create it and they will come’, you are mistaken. Even with targeted keywords, great website design and a killer product, hardly anyone will find your website if you do not promote it.

So there are a few more steps to take before you will see your first sale.

Firstly, you need to design your website. In the past, you could get by with a simple two page website – a sales letter and a thank you or download page. As recently as 4 years ago, such simple websites would still get ranked by Google. Actually 4 years is a long time in Internet marketing and a lot has happened since then. The most significant development was the Google Slap.

The Google Slap is the term used to mean that Google now wants your website to contain quality content and not just a sales pitch. These days, if you just put up a 2 page website without good content, Google will not rank it well. In other words, you will find your website in page 1,245 in Google’s search results or something like that.

So when you design your website, you have to make sure that it has more than just a sales page. There are many ways to design a website and each person has his or her own preference. A good practice would be to make your website have at least 8 pages – a home page, a sales page, a blog, a thank you or download page, a privacy policy, a disclaimer (especially if your product is connected with making money), a contact page and an about us page.

Briefly, a home page would contain a welcome message and an introduction to your website. It should also contain an opt-in box where you collect the names and emails of visitors so that you can build your list. To incentivize visitors to give you their names and emails, you need to provide a freebie like a short report, video, audio or a newsletter. Make your freebie connected to your niche topic.

A blog would contain the latest news in your niche, interesting articles or your personal teaching on your niche. Many Internet marketers and webmasters put their blog in a separate directory on their website. That means the blog URL would be http://www.stevedangelo.com/blog. Alternatively, you could purchase another domain with the same domain name but different extension as your blog. Then you could link your blog to your main website. This gives your main website added ‘link juice’ in Google’s eyes.

‘Link juice’ is the term referring to how many links are pointing to your website. The more links you have, the better it is for your website. You need both external and internal links for your website. External links are other websites linking to yours and internal links are internal pages of your website that link to each other.

All the other pages of your website are self-explanatory. Once you have your website up, the next thing you want to do is promote it. That will be covered in the next article.

Internet marketing Nashua NH – Get Started Guide 2

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Now that you have identified your target market and gathered your 10 or so long tail keywords, it’s time to create your product. Product creation may take you anywhere from one day to two weeks so during this period, it is wise to put some other steps into action also. Here are 2 things you should do simultaneously with product creation.

First, you should register a domain name. Go to godaddy.com. Choose one with your long tail keyword inside. If the exact long tail keyword has already been taken, try adding another word that makes it attractive, such as ‘best’, ‘tips’, ‘online’, ‘center’ etc. For example ‘organic farming’ can become ‘organicfarmingtips’.

As for the extension to choose, go for a .com if possible. If that has been taken for the domain name you want, take either a .net or .org. The next best option other than these three would be a .biz or .info. These are the common ones considered to be search engine friendly.

The reason why you should register a domain name now is that it takes 24-48 hours to propagate, and you will only be able to upload content into that domain after it has propagated. So by registering a domain name while you work on product creation, you save time.

The second thing you should do while creating your product is join relevant forums in your niche. Every niche has forums where people interested in their niche hang out. To find these forums, type the name of your niche followed by the word ‘forum’ (without quotes) at the end into Google’s search engine. So, for organic farming, it would be ‘organic farming forums’. Join at least 4 forums.

Joining a forum is easy. Just go to the sign up page and fill up the required fields. Every forum allows you to insert a signature. Here’s where you should put your website URL with some catchy statement. If your website has not been set up yet, you can add your signature later.

It’s important to join forums as soon as possible because it takes time to build relationships. So post anything you want into these forums everyday (take 30 minutes a day). If you aren’t very knowledgeable in that niche, just post intelligent questions. The more posts you make, the better your standing in the forum. The relationships you make in these forums will be very valuable to you when your product is ready.

Another important thing to do while at forums is to look for the most frequently asked questions and most common problems faced by the members in the forums. Take note of these because you want to include these into your product.

Now for product creation. The easiest way to create your product is to go to Amazon and type in the main keyword for your niche. Amazon will probably produce a list of books on that topic. Find one you like and look into the contents page. Copy the contents page and re-write the chapter titles the best you can. Also include the questions and problems that you found in the forums into the chapters.

The fastest way to produce your product is to outsource it. Go to elance.com or guru.com and post a job for a researcher to research the list of chapters you have compiled. This person only has to cut and paste information from various sources according to the chapters you give him. It should not take more than 2 or 3 days.

Once you get the research back, look for a writer to re-write the research materials into an ebook of 80 to 100 pages in length. This should take no longer than a week. You can find good writers from the Philippines who work at cheap rates. Be prepared to pay about $100 for the researcher and $200 for the writer.

So in about 10 days you should have your product ready. Now you need a designer to design your ebook cover and website. What to do from here onwards will be covered in the next article.

Reasons to Shop Local Businesses

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With the Holidays Upon us I thought I’d reinforce the idea of supporting local Business.

I read a great article that I’ll high light here .

1. Keeps your money in the local economy

2. Created Local Job Creation.

3. More Choice for unique local products and services.

4. Local Owners usually live locally and shop locally.

5. Customer service is personal and should be excellent.

6. Investing in the Community as you shop locally (local businesses are the ones who donate to the local charities)

7. Building Local Businessses helps build the community (retail space occupied, vibrant downtown activity)

8. Shopping local is personal and a great way to meet neighbors and develop relationships with shop owners.

I realize that you may think to yourself that you don’t get the deals locally that you would at a large chain store. That could be true in some cases but when you think of the over all time spent and the gas used to drive round trip to a larger store, your money could be well spent staying local. When you shop local, the experience takes on a more relaxing and less stressful feeling. You’ll find unique products not offered elsewhere and be helping a local entrepreneur who will appreciate you and earn your repeat business.

Small Business Online Marketing

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A Mentor of mine Jason Drohn just sent me  this Mashable post that I thought
you’d like:
 
 
It’s all about the state of affairs online for small
businesses.
 
Two takeaways…
 
Stats are awesome for talking to clients.  
 
So, the fact that 13% of respondents are planning
on upping their social media marketing budgets is
nice to have in your back pocket…
 
Also, this little post is going to give you a roadmap of
things you can talk to clients about…  
 
Websites.  Direct mail.  Email marketing.  
Social media.
 
All hot button topics for the coming year.
 

Local Search Marketing – Internet marketing Coaching

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Learning IM can be challenging and some have time to learn on a tight budget while other have money to spend and  no time to learn. With that in mind I put together a program I feel falls in the middle somewhere to help you to learn internet marketing strategies with some help and eventually you’ll be able to handle all of your campaigns on your own with little consultation.

 Visit my  Internet marketing / Local search marketing Coaching page on my main site. Head over to www.stevedangelo.com/coaching for more info.